If I Had to Start Over From Scratch, Here's Exactly How I'd Hit the NYT List & Build a 500k+ Following

No audience, no paid ads, just a plan and

In the last few posts I’ve been talking about creating an email list because I really believe it’s a crucial first step for authors before they even begin marketing on social media! But now I want to dive into the fun stuff (I promise, marketing CAN be fun!). Over the next few weeks we’ll be going step by step:

• getting clear on your goals (which will come into play later)

• creating an emotionally resonant hook (with formula and examples) for your ideal audience

• types of videos to create to help your hook reach your ideal audience (with examples) with a step by step guide to make it easy

• furthering your hook with calls to action, celebrating milestones, and sharing your goals/manifestations

• how to create and utilize a preorder campaign so that it actually converts

• building your community/audience through shareable content that relates back to your book

• how to set up and use automation

• getting in the right headspace for marketing (& combatting the lies we might be telling ourselves about it)

• how to stay consistent without burning out (arguably the most important)

Everything I’ll be talking about here is what, in the last 2.5 years, has helped me to:

• sell over 10,000 preorders of my debut

• become a Barnes & Noble and Amazon bestseller

• get blurbs from NYT bestselling authors

• hit #6 most requested book on all of NetGalley

• get over 100k adds on Goodreads

• get over 20k email subscribers

• hit 500,000+ followers across platforms

• have an average monthly social media reach of over 7 million

• become an instant NYT, USA Today, and Publisher’s Weekly besteller

In this post we’ll be going over the first two points; getting clear on your goals and creating your hook!

Let’s dive in!!!